It's something I've been giving a lot of thought as for my User Experience Design course portfolio I'm working on an idea to save shoppers money.
There's lots of overwhelming facts about how much food UK households waste (you can read all about it here http://www.lovefoodhatewaste.com/) - so why do we do it?
I've done some research at my local supermarket, and even wondering around the aisles and looking at shoppers, it seems the overall feeling of the shopper is:
- confusion
- indecision
- worry
Should I buy this? Is it a good deal? Is that Special Offer worth it?
The supermarket experience is currently one of information overload. The term 'signal to noise ratio' comes to mind - a ton of noise, and no signal to the shopper of what's actually worth buying - what are they likely to eat?
My good friend Sam Zuppardi has very kindly done me some panels to illustrate this point:
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| Seem familiar? Many thanks to Sam Zuppardi for sketch. |
Is this a situation that you find yourself in?
I would love to talk with you if it is, so please get in touch.
This is an idea that's been brewing in my mind for some time, and I'm excited to finally be working on the project for my portfolio.
p.s.
I personally get the sense that the facts of food waste make us actually switch off from engaging with the topic, they lose all sense of scale and relevance for us and our wallets. What do you think?
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